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商品編號： 9-703-412 出版日期： 2002/09/19 作者姓名： Khanna, Tarun;Lane, David;Varma, Kartick 商品類別： Other 商品規格： 33p 再版日期： 2003/06/17 地域： 產業： Professional sports teams & organizations;Arts, entertainment & sports;Automotive 個案年度： 2002 - 2002
商品敘述：
Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports.
涵蓋領域：
Entrepreneurship;Consumer marketing;Business models
相關資料：
Case Teaching Note, (5-703-514), 13p, by Tarun Khanna
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